Can I decline? 

The production is a collaboration with the aim of generating a large discount for everyone involved. This means that your client is dependent on the participation of the select few invited. If you decline, the joint production risks failing resulting in neither your customer nor other participants receiving any success stories.

The success stories will assist your client in winning new projects and growing. Which of course in the long run is also positive for you. Showing appreciation for each other is the foundation of any good relationship. Take the opportunity to strengthen the bond with your client while simultaneously building your brand by participating in a success story alongside them. This will also send a clear message that you are open to future collaborations.

Participation is certainly not mandatory, but your client hopes you realize the strong benefits of joining their venture as they are willing to give you and your company powerful testimonials.

Why is my client eager to create a success story?

Success stories are an impactful way of marketing your business. Both to influence new customers and attract new ambitious employees. Clients want to work with serious and professional companies with good references. Also, the most sought after employees are attracted by strong brands with good customer relations and interesting projects. Success stories are an effective way of marketing yourselves to several target groups.

Market research on commercials and buying behaviors shows that:

Why has my client chosen me?

Your client has selected the partners that have left a lasting impression on them during the project and who they are happy to give well-deserved testimonials. This is an excellent opportunity for you to receive impactful marketing while simultaneously strengthening the bond with your client as the production is a joint venture with the aim of generating a strong discount for everyone involved. This means that your customer is depending on the specially selected few to participate.

If you decline, the joint production risks failing resulting in neither your customer nor other participants receiving any success stories. Participating strengthens your customer relationship considerably and indicates that you are open to future collaborations and business ventures.

Will my company be shown in my client’s film?

No, each participant receives their own unique film.

This means that your client’s film is created according to their message and that your film is tailored to your particular needs and goals. This usually results in a contractor’s film being about their relationship with the end client, and that a subcontractor’s film focuses on the collaboration between subcontractor and the contractor.

In order not to clutter a film with many different messages, it is better to divide these into separate films. The end product is a tailor-made film with you, and your chosen message, in the lead role.

The films portray all involved partners as professionals and when several films about the same construction project are shared, it further amplifies the core message; “A successful project and a happy client!”

The nature of a collaborative production also allows for a 63% discount. A win for everyone involved!

How much time will this take?

If you choose the bronze or silver partnership level, a short phone call with us is sufficient. If you choose the gold partnership level, an exclusive on-camera interview will take place, which will take between 30-60 minutes. We’ll book this in consultation with you. That’s all there is to it!

Traction will handle everything from planning, coordination, script, interview questions, lighting, filming, editing and delivery. A few weeks later you’ll receive a high quality production that can be marketed wherever you like, both internally and externally!

How will the success story help me gain new clients and employees?

Success stories are an impactful way of marketing your business. Both to influence new customers and attract new ambitious employees. Clients want to work with serious and professional companies with good references. Also, the most sought after employees are attracted by strong brands with good customer relations and interesting projects. Success stories are an effective way of marketing yourselves to several target groups. Allowing customers and employees to speak well of you on-screen in has the greatest impact.

Our employees at Traction have extensive experience of making commercial films for small and medium-sized companies in the construction industry. Our background in construction with a focus on sales, marketing and recruitment combined with extensive experience in film production for over 40 TV-channels means that we know what works.

Market research on commercials and buying behaviors shows that:

Testimonials – what does that mean?

Testimonials mean that your customer explains how you’ve helped them during the project and how satisfied they are with you as a partner. You’ll receive well-deserved and meritorious reviews to use on your website and as material for sales meetings. Having a third party describe your skills increases credibility and leaves a lasting impression!

An added benefit is that the production-process means that your client sits down and actively thinks through all the positive things they like about you and how you have helped them bring the project to fruition. This is of course not something they do with all their partners and cementing these thoughts in their mind will bring you a strong advantage in future deals.

You’ll receive powerful testimonials that can create a buzz among your client target groups and potential employees.

Success stories are an impactful way of marketing your business. Both to influence new customers and attract new ambitious employees. Clients want to work with serious and professional companies with good references. Also, the most sought after employees are attracted by strong brands with good customer relations and interesting projects. Success stories are an effective way of marketing yourselves to several target groups. Allowing customers and employees to speak well of you on-screen in has the greatest impact.

Our employees at Traction have extensive experience of making commercial films for small and medium-sized companies in the construction industry. Our background in construction with a focus on sales, marketing and recruitment combined with extensive experience in film production for over 40 TV-channels means that we know what works.

Do I personally need to be shown on screen?

No, we offer several effective partnership levels. At both the bronze and silver level, you receive powerful testimonials from your client without personally participating in an interview.

Where will the success story be shared?

Most often, our customers post their success story on their website, on their various social media sites such as linkedin, facebook and instagram. But they also share it internally among their employees. To receive increased exposure, many companies also buy advertising space with a selected target group on social media platforms, such as Linkedin. This is an easy and cheap way to reach thousands of people in the right target group.

Contact Thomas Tallberg at Traction and he can guide you on how to get your film the best exposure. thomas@tractionproductions.se / +46707559896

Will my film contain logos from other companies?

Your success story is 100% focused on you and your clients. Aside from your client and the end customer’s logo, no other logos will be included in your marketing material.